Table of contents
Tridero Tech d.o.o., Ozalj, Ilovac 2, 47280 Ozalj, Croatia, VAT:HR58357395336 as a service provider of the Website www.wor-con.com complies with applicable regulations in order to protect the privacy of its Users, and in particular the General Regulation on the Protection of Personal Data of the EU.
Description of our services and goals:
Launch of a network platform for additive and CNC suppliers, manufacturers and customers. The network platform serves as a partner platform for additive and CNC suppliers, manufacturers and customers, allowing them (users) to place interactive ads on the website and using intelligent filters to help bring them together.
Type of processed data:
- Basic data (eg customer master data, such as names, addresses).
- Contact details (eg e-mail, telephone numbers).
- Content information (eg text entry, photos, videos).
- Contract information (eg subject of the contract).
- Payment details (eg bank details, payment history).
- Usage data (eg websites visited, interest in content, access time).
- Meta / communication data (eg device IDs, IP addresses).
Processing of special categories of data (Article 9 (1) of the GDPR):
No special data categories are processed.
Categories of data subjects:
- Users / Customers / Potential Customers / Business Partners.
- Visitors and users of the Internet service.
Below we will also summarize the data subjects as “Users”.
Purpose of processing:
- Providing our services, their content and functions.
- server hosting, domain registration, software services as a service (SaaS)
- Providing contractual services, customer care and support.
- Responding to requests for contact and communication with users.
- Marketing, advertising and market research.
- Security measures.
Automated individual decision making (Article 22 of the GDPR):
We do not use exclusively automated individual decision making.
Note on legal grounds:
- If we process user data from the EU / EEC, the legal basis of the GDPR set out below will apply.
- If other users of mandatory data protection regulations apply to users who are consumers, these data protection regulations take precedence.
1. Terms used
1.1. “Personal data” means any data relating to an identified or identifiable natural person (“Subject of data”); an identifiable natural person is one who can be directly or indirectly identified, in particular by reference to an identifier such as name, identification number, location data, network identifier or one or more factors specific to physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
1.2. “Processing” means any operation or set of operations performed on personal data or on sets of personal data, or by automated means, such as collecting, recording, organizing, structuring, storing, adapting or modifying, finding, consulting, using, disclosing by transfer, expansion or otherwise making available, alignment or a combination, restriction, deletion or destruction.
1.3. “Processing controller” means a natural or legal person, public body, agency or other body which, alone or together with others, determines the purposes and means of the processing of personal data.
1.4. “Profiling” means any automated processing of personal data consisting in the use of such personal data for the analysis, assessment or prediction of certain personal aspects relating to a natural person (depending on the type of profiling, this includes age, gender, location data and movement, interaction with sites and their content, shopping behavior, social interactions with other people) (e.g., interests in certain content or products, click-through behavior on a site or site).
1.5. “Pseudonymization” means the processing of personal data in such a way that personal data can no longer be attributed to a particular Data Subject without the use of additional data, provided that such additional data are kept separate and subject to technical and technical and organizational measures to ensure that personal data do not attribute the data to an identified or identifiable natural person; Eg. if the exact profile of the computer user's interest is stored in a cookie (“marketing avatar”), but not the user's name, then the data is processed pseudonymically. If his name is stored, e.g. because part of its email address or its IP address is stored, processing is no longer a pseudonym.
1.6. “Processor” means a natural or legal person, public authority, agency or any other body which processes personal data on behalf of the controller.
2. Relevant legal basis for processing
4. Security of data processing
4.1. We will take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk in accordance with Article 32 of the GDPR, taking into account the state of the art, implementation costs and nature, scope, context and purposes of processing, and the risk of change in likelihood and severity. rights and freedoms of natural persons; measures shall in particular include ensuring the confidentiality, integrity and availability of data by controlling physical access to data, as well as access, input, transmission, integrity and pseudonym. Furthermore, we have established procedures that guarantee the determination of the rights of data subjects, the deletion of data and the response to data threats. Furthermore, we are already considering the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection by technology design and pre-set data protection settings (Article 25 of the GDPR).
4.2. Security measures include specially encrypted data transfer between your browser and our server.
4.3. Employees are obliged to maintain confidentiality with regard to data protection, to teach them, to supervise and inform them about the possible consequences of liability.
5. Data discovery and transmission
5.1. If we disclose data to other persons and companies (processors or third parties) as part of our processing, transfer data to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (eg if to fulfill the contract in accordance with Article 6 (1) (b) of the GDPR requires the transfer of data to third parties, such as payment service providers), if you have agreed, if a legal obligation so requires or further the basis of our legitimate interests (eg when using agents, web hosting services etc.).
5.2. If we order third parties for data processing on the basis of the so-called “Data Processing Agreement”, this is done on the basis of Art. 28 of the GDPR.
5.3. If we disclose, transfer or otherwise grant access to data to other companies in our Group of Companies (companies), this is done specifically for administrative purposes as a legitimate interest, and in addition under the Data Processing Agreement.
6. Transfers to third countries
If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third party services or disclosing or transmitting data to third parties, this only happens if it is necessary to fulfill our (pre) contractual obligations, based on your consent, based on a legal obligation or based on our legitimate interests. Depending on legal or contractual permissions, we process or allow the processing of data in a third country only if the special requirements of Art. 44 et seq. GDPRs are met. This means, for example, that processing is carried out on the basis of special guarantees, such as an officially recognized appropriate level of data protection appropriate to the EU (eg compliance with officially recognized special contractual obligations (so-called ‘Standard Contract Clauses’).
7. Rights of data subjects
7.1. You have the right to obtain from the controller a confirmation of whether personal data relating to you are being processed and, if so, access to personal data and further information and a copy of the data in accordance with Art. 15 of the GDPR.
7.2. You also have the appropriate. Pursuant to Article 16 of the GDPR, the right to obtain from the controller the correction of inaccurate personal data concerning you or the completion of data concerning you.
7.3. In accordance with Art. 17. of the GDPR, you have the right to request that the relevant data be deleted without undue delay or, alternatively, to request a restriction on data processing in accordance with Art. 18 of the GDPR.
7.4. In accordance with Art. 20 GDPR the right to receive personal data relating to you, which you have provided to us, in a structured, frequently used and machine-readable format and the right to transfer this data to another controller.
7.5. In accordance with Art. 77 GDPR, you also have the right to appeal to the supervisory authority.
8. Right of withdrawal
You have the right to withdraw consents given in accordance with Art. 7 (3) of the GDPR with effect in the future.
9. Right to object
You may object to future processing of data concerning you in accordance with Art. 21 GDPR at any time. An objection may be filed specifically against processing for direct marketing purposes.
10. Cookies and the right to object in direct marketing
10.2. If we ask the user for consent (especially in the context of the so-called “cookie label”), the legal basis for this processing is Art. 6. paragraph 1. a. GDPR. Otherwise, the User's personal data will be processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic functioning of our online offer in terms of Article 6, paragraph 1 f) of the GDPR.
10.4. If users do not want cookies to be stored on their computer, they are asked to deactivate the appropriate option in their browser system settings. Stored cookies can be deleted in the browser system settings. Excluding cookies may result in functional limitations of our online services.
11. Deletion of data and archiving obligations
12. Purpose of data processing
12.1. We process your data for the purpose of delivering the functions of our online service you have requested and fulfilling our contractual, business and other legal obligations (among other things, providing and performing our services and guaranteeing efficient customer service and technical support). Data processing involves the transfer or disclosure of data to third parties if it serves to fulfill our contractual or legal obligations (eg intermediation between additive and CNC suppliers, manufacturers and customers) or if it is necessary for invoicing purposes (eg transfer of data to the payment service provider service).
12.2. We further process your data in accordance with legal requirements based on our legitimate interests. These processing purposes include statistical analyzes that serve on the one hand to optimize our online service and on the other to fulfill our own business purposes. In this context, we may create so-called User Profiles (hereinafter “Profiles”) based on recorded data (e.g. addresses, profile descriptions, profile access, assigned jobs, bid and request profiles). To protect your interests, we process your data for the above-mentioned purposes using pseudonyms wherever possible, i.e. profiles are recorded without any means of identification, such as names or email addresses. Only if it is necessary that the Profile can be attributed to the User, for example in order to display user information based on his behavior, do we establish a connection between the Profile and a specific User. If it is not necessary that the Profile can be attributed to the User (for example, if we are only interested in statistics), user details are processed anonymously, ie profiles and analysis results cannot be assigned to individual users, thus identifying them.
12.3. We create the User's IP address based on legitimate interests to increase the user convenience of our network service, eg to display our network service in the user's language or to pre-fill time zones and enter locations as part of the registration process.
12.4. In addition, we may process data in accordance with your consent, which we will explicitly ask you to approve.
12.6. You will be informed of the individual purposes, forms and scope of data processing and the authorizations granted in the context of the consent given in connection with this data processing.
12.7. Deletion occurs after the expiration of the legal guarantee and comparable obligations, the necessity of data retention is reviewed every three years; in the case of legal archiving obligations, deletion occurs after their expiration.
13.1. In the interest of the safety of our customers, we do not record credit card information or bank details ourselves
14. Registration and termination
14.1. Users themselves decide what personal information they want to disclose and who has access to that detail, for example when a User enters their name in Profiles, comment boxes, or the like.
14.2. The following data must be collected when the user registers:
Email address (not disclosed to other users)
Password (reported in encrypted form)
Name and surname
Data and mandatory data (eg tax) about the company.
14.3. Above the above mentioned details, the users themselves decide what other personal data will be disclosed. Users may additionally be required to provide further disclosure as necessary in connection with the provision of our online service and compliance with legal requirements. Furthermore, details relevant to the contract are recorded and stored, such as details of the services you have subscribed to, payment history, records data and communication data made through Tridero Tech, other details and transfers.
14.4. Public profile data may be viewed and searched by other registered users. User locations can be presented on a map.
14.5. After the termination of the subscription with payment, only the profile settings in the company profile are retained. If the User also terminates the Free Subscription, Tridero Tech has the right to deactivate the profiles of the respective Users. User data will be deactivated unless it is necessary to store it, eg for tax reasons (storage period is usually 10 years) or in case of contract inquiries, such as payment history (storage period is usually 5 years) or for a longer period use expressly agreed with the user. In the case of giving consent separately (ie independent of the user profile) for sending commercial communications, this consent must be revoked separately. Furthermore, we would like to emphasize that in case of blocking the User Account without simultaneous termination, the User Data will not be deleted to allow the use of the account after the account is reactivated.
14.6. Communications and attachments exchanged with other users will remain stored with such users and may be deleted only with an explanation of justified reasons and in general after consultation with the recipient of communications and attachments.
15. Administration, financial accounting, office organization, archiving
15.1. We process data during administrative tasks as well as the organization of our company, financial accounting and compliance with legal obligations, eg archiving. We process the same data that we process as part of the performance of our contractual services. The basics of processing are Art. 6 (1) c. GDPR, Art. 6 para. 1 para., Art. 28 of the GDPR. Processing affects data subjects: customers, stakeholders, business partners and website visitors. The purpose of processing is administration, financial accounting, office organization, data archiving that serve the maintenance of our company and our services.
15.2. We disclose or pass on information to tax authorities, tax advisors, auditors, other compensation offices, legal advisers and payment service providers.
15.3. Furthermore, we store information about business partners, customers and potential customers based on our business interests, eg for the purpose of establishing contact later. We store this information, which is mainly related to the company, permanently.
16. Economic analysis and market research
16.1. In order to operate economically and identify market trends, customer and customer preferences, we analyze the data available to us on business transactions, contracts, inquiries, etc., to ensure that we can offer our customers the best possible services. Inventory data, communication data, contract data, payment data, usage data, metadata are processed on the basis of Art. 6 (1) f. GDPR, where the persons concerned include customers, potential customers, business partners, visitors and users of our online service. Analyzes are conducted for the purpose of economic assessments, marketing and market research. Analyzes serve us to increase ease of use, optimize our offer and economic efficiency. Analyzes serve us on their own and are not disclosed externally unless they are anonymous analyzes with aggregated values.
16.2. If these analyzes or profiles are personal, they will be deleted or anonymous after the termination of the contractual relationship, otherwise after three years from the conclusion of the contract. Otherwise, macroeconomic analyzes and general trend determinations are prepared anonymously wherever possible.
17. Contact and customer service
17.1. When they contact us (via the contact form or e-mail), the user data will be processed for the processing of the contact request and its treatment in accordance with Art. 6. paragraph 1. b. (Customers / prospects), Art. 6 (1) f. (other users) GDPR.
17.2. User data may be stored in our Customer Relationship Management System (“CRM System”) or a comparable request organization.
17.3. Outside existing customer relationships, we will delete requests if they are no longer needed. Within customer relationships, we store data for the duration of it; we check the need for storage every three years; furthermore, the legal obligations of archiving apply.
18.1. The following sections explain the contents of our newsletter, registration procedures, circulation and statistical analysis, and your revocation rights. By subscribing to our newsletter, you agree to receive the newsletter and the procedures as stated.
18.2. We send newsletters, e-mails and other electronic notices containing advertising information (hereinafter: newsletters) only with the consent of the recipient or with legal permission. If the content of the Bulletin is specifically stated in the registration phase, this content is relevant to the consent of the user. Our newsletters normally contain information on developments and offers within the additive and CNC industries and in connection with our services.
18.3. Subscription for our newsletter includes the so-called double application procedure. This means that after registration you will receive an email asking for confirmation of registration. This confirmation is needed to prevent people from registering with another person's email address. Newsletter registrations are recorded so that evidence of the registration process can be prepared in accordance with legal requirements. This includes recording the time of registration and confirmation of that IP address. Changes to your data recorded by the shipping service provider are also recorded.
18.4. We use the following service providers to send our newsletters based on our legitimate interests in a cost-effective, user-friendly and secure manner in accordance with Art. 6 (1) f. GDPR. Postal service providers may use recipient data in pseudonymous form, ie without assignment to the User, to optimize or improve their own services, eg for technical optimization of mail sending and newsletter presentation or for statistical purposes. However, postal service providers do not use the data of the recipients of our newsletters to write or forward the data to third parties themselves.
18.5. Submitting your email address will suffice to register a newsletter. If you wish, please provide other details, such as your name and surname for the purposes of personalizing the Newsletter and your business, so that we can align the content of the Newsletter with the interests of readers.
18.6. The newsletters contain a so-called web beacon, ie a pixel-sized file that is accessed by the dispatch server when the Newsletter is opened. When it is accessed, technical information is recorded, for example about your browser and system, your IP address and the time it is accessed. This information is used to technically improve services based on technical data or target groups and their reading behavior, where they are accessed (determined by IP addresses) or when they are accessed. The recorded statistics also include details on whether the newsletters are open, when they are open and which links are clicked on. Although this information may be attributed to certain newsletter recipients for technical reasons, neither We nor the shipping provider endeavor to monitor individual users. Instead, analytics allow us to identify our users ’reading habits and customize our content accordingly or submit different content based on our users’ interests.
18.7. The newsletter is sent and the performance measurement associated with it is based on the consent of the recipient in accordance with Art. 6 (1) lit. a, art. 7 of the GDPR or, if no legal permission is required, on our legitimate interests in direct marketing in accordance with Art. 6 (1) lit. f. GDPR. The registration process is recorded on the basis of our legitimate interests in accordance with Art. 6 (1) lit. f. GDPR. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and user expectations, and also allows us to provide proof of consent.
18.8. We may store email addresses that we have unsubscribed from for up to three years based on our legitimate interests before deleting them for the purpose of sending a newsletter so that we can prove our prior consent. The processing of this data is limited for the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that prior prior consent is confirmed at the same time. Unfortunately, it is not possible to cancel performance measurements separately, in which case the entire newsletter subscription must be canceled.
19. Communication by mail, e-mail, fax or telephone
19.1. We use telecommunications means such as mail, telephone or email for business transactions and marketing purposes. We process inventory data, addresses and contact information, as well as data on contracts of customers, participants, stakeholders and communication partners.
19.2. Processing is carried out on the basis of Art. 6 para. 1 a., Art. 7. GDPR, Art. 6 (1) f. GDPR regarding legal requirements for advertising. Contact is established only with the consent of the contact partner or within the framework of legal permits, and the processed data are deleted as soon as it is not necessary, otherwise with an objection / revocation or revocation of the grounds for authorization or legal obligations of archiving.
20. Internet profiles on social networks
20.1. We maintain an online presence within social networks and platforms in order to communicate with customers, stakeholders and users who are active there and inform them about our services. When you access the appropriate networks and platforms, the terms and conditions for processing the data of their providers apply.
21. Collection of access data (logfiles)
21.1. For the purposes of our legitimate interests, we collect data each time the server on which the service is located is accessed. This data is collected in the form of server log files. These access logs include the name of the website and / or file accessed by the user, the date and time of access, the amount of data transferred, notification of successful retrieval, details of the web browser used (including version), user operating system, referral URL (previous page linking our website), IP address and applicant.
21.2. Record files shall be kept for security reasons (eg to detect misuse or fraud) for a maximum of seven days prior to deletion. Data to be kept as evidence will be excluded from erasure until the relevant case is closed.
22. Google Analytics
22.2. If we ask the user for consent (especially in the context of the so-called “cookie inscription”), the legal basis of this processing is Art. 6. paragraph 1. a. GDPR. Otherwise, the User's personal data will be processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic functioning of our online offer in terms of Article 6, paragraph 1 f) of the GDPR.
22.3. Google will use this information on our behalf for the purpose of assessing the use of our website by users, compiling reports on activities on the website and providing other services related to the use of the website and the use of the Internet. This process may involve creating pseudonymized user use profiles from the processed data.
22.4. We use Google Analytics to serve ads placed by Google and its affiliates as part of our advertising services only to those users who have shown interest in our online offerings or who have certain characteristics (e.g. interests in certain topics or products determined by the websites visited). ) that we transmit to Google (so-called remarketing audience or Google Analytics). With the help of a remarketing audience, we’d also like to ensure that our ads are in line with potential user interest and that they don’t interfere.
22.5. We use Google Analytics only with IP anonymization enabled. This means that Google shortens the IP address of users within the Member States of the European Union and other countries that are parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the US and truncated there.
22.6. The IP address transmitted by the User's browser is not associated with any other data held by Google. Users can prevent cookies from being installed on their computer by adjusting their browser settings accordingly. Users may also prevent Google from collecting data generated by cookies in connection with their use of the Website and may prevent Google from processing this information by downloading and installing a browser add-on from the following link: http://tools.google.com/dlpage/gaoptout?hl=hr.
22.7. Additional information about Google's use of the data, your preferences and opt-out options can be found on the Google Web site: https://policies.google.com/technologies/partner-sites ('How Google uses data from sites or applications that use our services '), https://policies.google.com/technologies/ads (' Use of data for advertising purposes '), https://adssettings.google.com/authenticated (' Manage the information that Google uses to show you advertising ').
22.8. Personal data will be anonymous or deleted after a period of 14 months.
23. Google Conversion and Advertising Services
23.1. We use Google's conversion and advertising services, display, marketing and remarketing services (hereinafter referred to as “Google Marketing Services“) provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
23.2. If we ask the user for consent (especially in the context of the so-called “cookie inscription”), the legal basis of this processing is Art. 6. paragraph 1. a. GDPR. Otherwise, the User's personal data will be processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic functioning of our online offer in terms of Article 6, paragraph 1 f) of the GDPR.
23.3. Google Marketing Services allow us to display ads for and on our website in a more targeted way, helping us to show ads only to users who may be interested in them. The method we use, known as remarketing, involves, for example, showing users ads for products they have already shown interest in on other sites. To this end, our websites - and other websites where Google Marketing Services are active - contain a snippet of code that Google executes directly. This integrates so-called (re) marketing tags on the site (invisible image files or code, also known as web beacons). With the help of these tags, an individual cookie, ie a small file, is saved on the User's device (comparable technologies can be used instead). These cookies can be set from several different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com and googleadservices.com. This file records which websites the user visits, which content the user is interested in, and which offers the user clicks on, as well as technical information about the browser and operating system, reference websites, duration of visits, and other information about website usage. The user's IP address is also recorded, although we would like to clarify that in the context of Google Analytics the IP address is abbreviated in the Member States of the European Union and in other countries that are parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to the US Google server and truncated there. The IP address does not merge with user data in other Google offers or services. The above data may also be linked to comparable information from other sources. If the User subsequently visits other websites, he may be shown ads tailored to his interests.
23.4. User data is processed in a pseudonymous manner in the context of Google Marketing Services, ie Google does not store or process details such as the name or email address of the User, but processes relevant data within pseudonymous usage profiles based on cookies. This means that from Google's perspective, the ads are not managed or displayed to a named or otherwise identified person, but to the owner of the cookie and without it, regardless of who the cookie holder is. This is not the case, however, if the user has explicitly given Google permission to process their data in a non-pseudonymized manner. The information that users collect through Google Marketing Services is transmitted to Google and stored on Google's servers in the United States.
23.5. One of the Google marketing services we use is the Google AdWords online advertising service. In the case of Google AdWords, each AdWords client receives a different “conversion cookie.” Therefore, cookies cannot be tracked on AdWords customer sites. The data collected by conversion cookies is used to provide aggregate conversion statistics for AdWords customers who have opted in to conversion tracking. AdWords customers were informed of the total number of users who clicked on the ad and were redirected to a page labeled conversion tracking. However, they do not receive any information that would allow them to personally identify users.
23.7. We use the Google Optimize service, which allows us to monitor the effects of various changes on the website (eg changes in input fields, design, etc.) as part of the so-called “A / B tests”.
23.9. Google may process data for up to two years before it is anonymous or deleted.
23.10. Further information on Google's use of the data for marketing purposes can be found on the overview page: https://policies.google.com/technologies/ads Google's privacy statement can be accessed at https://policies.google.com/privacy. If you wish to object to interest-based advertising by Google's marketing services, you can use the setup and opt-out options provided by Google: https://adssettings.google.com/authenticated.
24. Facebook social plugins
24.1. Our internet service uses social plugins (“plugins”) of the social network facebook.com, operated by Facebook Ireland Ltd., Square 4 Grand Canal, Port of Grand Canal, Dublin 2, Ireland (“Facebook”). Plug-ins can be identified by one of the Facebook logos (white ‘f’ on the blue plate, the phrase ‘Like’ or the thumb symbol above) or contain the phrase ‘Facebook Social Plugin’. A list and layout of Facebook social plugins can be found here: https://developers.facebook.com/docs/plugins/.
24.2. If we ask the user for consent (especially in the context of the so-called “cookie inscription”), the legal basis of this processing is Art. 6. paragraph 1. a. GDPR. Otherwise, the User's personal data will be processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic functioning of our online offer in terms of Article 6, paragraph 1 f) of the GDPR.
24.3. When the User accesses the function of this network service that contains such an add-on, his device establishes a direct connection with Facebook's servers. Facebook sends the content of the plugin directly to the user's device and the device integrates it into the Internet service. Usage profiles can be generated in relation to Users based on the processed data. Therefore, we have no control over the amount of data that Facebook has collected with the help of this plugin and therefore we inform users based on what we know.
24.4. When add-ons are installed, Facebook is notified when the User browses the relevant page of the network service. If the User is logged in to Facebook, Facebook can visit to visit their Facebook account. If users interact with add-ons, for example by clicking the ‘Like’ button or adding comments, their device sends the relevant data directly to Facebook and Facebook records it. If the User is not a member of Facebook, Facebook may nevertheless determine and report its IP address. According to Facebook, only anonymized IP addresses are recorded in Germany.
24.5. Users can find out about the purpose and scope of data collection on Facebook and their further processing and use, as well as the appropriate rights and settings to protect their privacy in the Facebook data privacy notice: https://www.facebook.com/o/privacy/.
24.6. If the User is a member of Facebook and does not want Facebook to collect data about him through this online service or combine such data with membership data on Facebook, he must log out of Facebook before using our online service and must delete his cookies. Other settings can be selected and consent to the use of the data for advertising purposes can be revoked in the Facebook profile settings at https://www.facebook.com/settings?tab=ads or via the US website http: //www.aboutads. information / elections / or the EU website http://www.youronlinechoices.com/. The settings are platform-independent, ie they apply to all devices such as desktops and mobile devices.
25. Facebook remarketing, Facebook-Pixel and custom audience
25.1. Our internet service uses the so-called Facebook Pixel which belongs to the social network Facebook, run by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you reside in the EU, Facebook Ireland Ltd., Grand Canal Square 4, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). Facebook Pixel allows Facebook to identify visitors to our online service as a target group for the presentation of so-called Facebook ads. Accordingly, we use the Facebook Pixel to present Facebook ads that we have placed only to those Facebook users who have expressed an interest in our online service (the so-called “Custom Audience”). In other words, with the help of Facebook Pixel, we want to ensure that our Facebook ads are in line with the possible interests of users, rather than being viewed as a nuisance. In addition, Facebook Pixel allows us to understand the effectiveness of Facebook ads for statistical and market research purposes, allowing us to see if users are taken to our website after clicking on a Facebook ad.
25.2. If we ask the user for consent (especially in the context of the so-called “cookie label”), the legal basis for this processing is Art. 6. paragraph 1. a. GDPR. Otherwise, the User's personal data will be processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic functioning of our online offer in terms of Article 6, paragraph 1 f) of the GDPR.
25.3. Facebook Pixel Facebook is turned on immediately after browsing one of our websites and can store a cookie, ie a small file, on your device. If you subsequently log in to Facebook or visit the page when you are already logged in to Facebook, your visit to our online service is recorded in your profile. The information collected about you is anonymous to us and therefore we cannot draw conclusions regarding the identity of the user. However, Facebook records and processes the data and can therefore link it to the appropriate user profile. Facebook uses the data in accordance with its data policy. Accordingly, further information on how the remarketing pixel works and on the presentation of Facebook ads in general can be found in Facebook’s data policy: https://www.facebook.com/policy.php.
25.4. Based on the User's consent in accordance with Article 6 (1) of the GDPR, we use the 'Custom Audience from File' procedure provided by the social network Facebook, Inc. In this case the consent email addresses of the Users are transferred to Facebook. The transfer process is encrypted. The upload is for the sole purpose of determining the recipients of our Facebook ads. This ensures that ads are shown only to users who are interested in our information and services.
25.5. You can revoke your consent and object to the collection of data via Facebook Pixel, as well as the creation of a customized audience and the use of this data for the presentation of Facebook ads. You can access a page created by Facebook to do so, at https://www.facebook.com/settings?tab=ads, following the instructions there regarding usage-based advertising settings, or you can revoke your consent via the American Web website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. The settings are platform-independent, ie they apply to all devices such as desktops and mobile devices.
26. LinkedIn marketing services
26.1. We use the marketing services of the social network LinkedIn. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
26.2. LinkedIn's marketing services allow us to display advertisements on the LinkedIn social network and to target advertiser services or to display advertisements only to users who may be of interest to them. For example, if a user is shown ads on other Internet services for products that interest them, this is called ‘remarketing’. Furthermore, we can track the success of our ads (so-called 'Conversion Measurement'). However, we only know the anonymous total number of users who clicked on our ad and were redirected to the conversion tracking tag page. However, we do not receive information that personally identifies users.
26.3. For the above purposes, LinkedIn code will be implemented when users access our and other sites where LinkedIn's marketing services are active and so-called “insights“ (invisible graphics or codes, also called “web beacons“) bit will be embedded in websites. With the help of insight tags, an individual cookie, ie a small file, will be stored on the user's device (comparable technologies can be used instead of cookies). This file records which websites the user visits, what content they are interested in and which offer the user clicks on, further technical information about the browser and operating system, web pages with references, time of visits and further information on using the Internet service.
26.4. User data will be processed pseudonymically within the LinkedIn marketing services. That is. LinkedIn does not store or process a user's name or email address, but processes relevant data in a manner associated with cookies within pseudonymous user profiles. This means that from a LinkedIn point of view, ads are not managed or displayed for a specific person, but for the owner of the cookie, regardless of who the owner of the cookie is. This does not apply if the user has explicitly allowed LinkedIn to process the data without this pseudonymization. If you are registered with LinkedIn, LinkedIn may still link your interaction with our online services to your account.
26.5. If we ask the user for consent (especially in the context of the so-called "cookie label"), the legal basis for this processing is Art. 6. paragraph 1. a. GDPR. Otherwise, the User's personal data will be processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic functioning of our online offer in terms of Article 6, paragraph 1 f) of the GDPR.
26.6. Collected user data is transmitted to LinkedIn and stored on Google's servers in the United States.